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Mad Ads!! :)

27 Oct

Television advertisements which when high on creativity have always been an energy booster in my case. I have loved these kinds of Ads even when they are run and re-run umpteen number of times, day in

and day out. Never have they bored me but have left me asking for more. Creativity has kind of used various platforms…the emotional platform, the crazy/pun platform, the commercial platform, et al.

When I was old enough to follow Ads, I loved the bunny that used to say “Lijjat Pappad”…or the Prestige Cooker Aunty…and even the changes in mood before and after popping Pan Pasand in their mouths. They seemed to be so realistic then….possibly cos even I had eaten Lijjat Pappad, my mom used to cook in her Prestige and I had even popped in Pan Pasand on few occasions (mom considered it as an adult mint, as it had “Pan” in it).

When young I used to get allergy (till my 12th yr) on eating cocoa based chocolates especially the cadbury ones…and hence my parents used to tell me to go and study or go out and play. Those days there was only one channel DoorDarshan (DD) and hence they couldn’t change the channels too. They didn’t bother much about the Nirodh Ad I guess, probably cos they thought I won’t understand the funda behind it…Little did they know that I would grasp it then for future (thorough) analysis!! :P So as a matter of fact, I don’t remember the Cadbury Ads of then, but Nirodh ones are crystal clear. Hehe…Watching the “Pyaar hua Ikraar hua” song with a lovely couple walking under an umbrella in heavy downpour seems like just yesterday. I am now able to appreciate that Ad more…espcially the usage of “umbrella when it rains” as a prop!! :mrgreen:

Further, I grew up with the 2-minute Maggi Noodles Ad…being fascinated by a bunch of kids returning home tired after playing and then one of their moms preparing Maggi for all of them…This didn’t strike a chord so well cos whenever we played and went back to one of our homes, forget Maggi – we were not even offered water. :(

The “Humaara Bajaj” scooter Ad was another memorable one…looking back I feel like there has not been another Ad which would have united the whole of India apart. “Buland Bharat ki Buland Tasveer”…indeed…and my dad owned a blue colored Bajaj….Humaara apna Bajaj!! :D

All these played on our emotional quotient…we seemed to have owned it all, or used it all….wantedly or unwantedly (Not sure about the umbrella one, cos I wouldn’t have been here writing this now :mrgreen: ).

Then came a point wherein there was a tinge of extra added pun in the name of creativity. The “mint with a hole” came in first followed by “wonder what happened to the holes”…but this crazy creativity in Ads didnt seem to work around much. But if you ask me, selling those useless remaining titbits (after punching holes) for 2 bucks a packet was an idea of a genius nevertheless. Nestle would have multiplied their profits when it came to the sale of its “Polo” brand mints.

In the recent years, its the commercialization that has taken over the creativity but as I always feel, no matter what – creativity stands even amidst the ruins – Movie stars and sportspersons (especially the cricketers) have taken center stage when it comes to the advertising arena. SRK is on every 5th ad that comes on TV…over exposure kills, said someone…and died…but our SRK lives on…Name a brand and he would have endorsed it once at least in his illustrious movie career. Sachin is another SRK when it comes to being a brand ambassador. Aila! ;)

Of late I have been having thoughts as to why and how these commercially oriented people (ya I mean the movie stars and the sport stars) chose and decide to endorse a product. I really can’t understand all this:
1) When Amitabh tries to sell an oil saying its thanda and good for the hair. Thanda is fine…but when he himself carries a woven wig over his scalp, this Ad seems to be far away from reality.
2) Govinda endorsing the same oil as above…in his case, good for hair is fine…but thanda?? This guy keeps slapping people around…anything but thanda (cool headed)!! :D
3) It wasn’t enough I guess when Kanta-ben caught SRK and Saifu in ‘Kal Ho Na Ho’ doing their “Happy” act….now they have moved on 4-5 years later again to do the same act for a currently running Airtel Ad for voice messages. SRK seems to have overcome his urge, but Saifu? Well…Kareena better watch out!!
4) Akshay Kumar risking his life everytime for a “Thumbs up” bottle. Can’t he just buy them from a mart like a normal mortal? :?

But all is not bad yet…what with those Hutch Ads…where the adorable pug depicting the cellular network, followed its master everywhere. Those Cadbury celebrations Ad enlighten the nostalgic moments to the hilt!! Each of those Fevicol Ads are a class apart…can’t seem to choose any one of those as THE best. The Coca Cola and Pepsi Co Ads were legendary when it came to creative rivalry, but they seem to have lost the plot over time…no matter, they still sell like never before.

All in all, in the advertising arena there’s no bigger platform than the television mode of advertising cos it reaches a wide range of people…but I still kinda miss the nostalgic feeling of these Ads being made for the common junta, yes Us. But its not like everything has changed. Speaking of which, channels are still changed these days on mere hearing the Ads suggesting importance of “using protection” being broadcasted. They don’t even bother to wait and see if its about using a condom or if its regarding a helmet!! ;)

Are we mad about Ads or the Ads mad?? :P

About these ads
 
16 Comments

Posted by on October 27, 2008 in Thoughts

 

Tags: , , ,

16 responses to “Mad Ads!! :)

  1. sanket

    October 27, 2008 at 2:47 am

    I think Nirodh valon ne us gaane ko khali fokat badnam kiya! :D :D

     
  2. preeti

    October 27, 2008 at 7:52 am

    loved it sree :) easily one of your best. rofl on pan pasand, maggi, nirodh and srk-saifu affair :) . But i am angry. WHat is our major product that we unofficially endorsed for ?? tann tann right? why no ads analysis abt that ?? better edit the post :):)

     
  3. aparna

    October 27, 2008 at 9:10 am

    what has gotten into u

     
  4. niveditha

    October 27, 2008 at 4:24 pm

    i second aparna..
    what has gotten into u.. he he he he
    waise m an ardent lover of ads too…

    especially anything which has babies in them..

     
  5. Revs

    October 27, 2008 at 4:34 pm

    lol Sree. u wont believe. i was just writing a post on similar lines. meer drafts mein pada tha!! some ads can be so ridiculous it is amazing. but on the other hand there are some really nice and creative ads out there and its mindblowing to see such creativity!!
    (Ad)verse effects of these ads on youngsters i guess!! ;)

     
  6. Revs

    October 27, 2008 at 4:38 pm

    and are u like THAT old sree uncle ki when u were in 12th u had only doordarshan!! oohh man!! my dad had only doordarshan when he was in 12th!! :P

     
  7. Sree

    October 27, 2008 at 10:58 pm

    @ Sanket,

    Arre haan…I love that song, but now the mind has been corrupted thanks to that Ad!! :P
    Thanks buddy!! You brought out a valid point to ponder on!! ;)

    @ Preeti,

    Dekh…Look at the effects of your becoming the Angry Young Woman in my comment section…a whole new post was given birth (not literally, so no labour pains) eventually!! :P
    Thanks a lot for reminding me about that…Cheers!! ;)
    Abhi gussa thook do pls…hehe

    Thanks buddy!! :D

    @ Aparna,

    This is the actual me when relaxed…kaam and tension mein mera dimaag nahi chalta!! :P
    Thanks buddy!! :D

     
  8. Sree

    October 27, 2008 at 11:04 pm

    @ Nive,

    Ah ha…babies wale?? Huggies….man…I didnt purposefully go down the waist line…hehe…Else as u know, i would obviously divert in to “whisper” about ‘stay’ing and “care”ing free!! Period!! :P
    Nice to know u love Ads too…one more sync between us…don’t tell me we are bhai-ben…dil na todo! Hehe…

    Thanks buddy!! :D

    @ Revs,

    Arre…I will believe you Jamnu-ben…how can u say i wont believe u of all ppl??? :D
    Pls do post your version…it would obviously be more of sense compared to what I got here!! Did I impress u enuf??? :P
    Haan man…I had only DD till my 10th…and then I quit watching TV…the world of internet took over the idoitic revolution…and created a new me, an idiot!! ;)

    Thanks buddy!! :D

     
  9. niveditha

    October 28, 2008 at 8:11 pm

    sree
    i dunno y but i expected u to reply exactly the same way.. blame it on me knowing u well or u being too predictable? ;)

    enough of whispering and caring free.. waise.. bhai-behen i don mind! :mrgreen:

    bhaiyya bulaun kya? ;)

     
  10. Sree

    October 29, 2008 at 10:58 pm

    @ Nive,

    oye…bhaiya waiya nahi bulaane ka…u have no mind :mrgreen:
    well may be u just know me well…am not predictable!! :P
    Thanks buddy! :D

     
  11. Jass

    November 1, 2008 at 2:27 pm

    Good one bud! Recently read an article on where is celebrity endorsement headed with most celebrities endorsing more than just one product. Waste of money in many cases..

     
  12. Sree

    November 1, 2008 at 9:25 pm

    @ Jass,

    Indeed…its not like these ppl stick to what to endorse…Do you think SRK drives a Santro or an i10 for the fact that he endorses it?? No way…all an eyewash to sell the product!!

    Thanks buddy!! :D

     
  13. Rafael Trindade

    February 11, 2009 at 11:31 pm

    Hello! Do you have the original Telugu lyrics of that Nirodh ad? I know it’s weird, but I really need it, in Telugu. I can’t find it anywhere, just the Englsih translation! I’m Brazilian, I can transliterate Telugu script, but I can’t actually understand it.

    Can you write it for me? My mail is trirrafael@gmail.com

    Thanks a lot o/

     

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